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His blog site ended up being wildly effective. At roughly the exact same time, V2 Cigs informed him of their affiliate program where they paid 50% commissions. That was Henry's "aha" minute. Almost immediately after adding those affiliate links onto his blog, his earnings blew up. He was making over $30,000 per month and it was passive income.
Then, came the dreadful Google algorithm updates. After ranking primary for "e cigarettes" and "electric cigarette evaluations," which were progressively driving enormous amounts of traffic to his blog site, his rankings fell off of a cliff. He informs me had actually made a big mistake by exclusively depending on Google for traffic and not leveraging it to construct an audience somewhere else.
He wasn't even on the first 10 pages. In truth, his rankings fell down to the 126th listing for "electronic cigarettes." Henry was devastated. He did everything he could to eliminate low-quality links and disavow them, but to no get. He had been slapped with a massive Google penalty. His heart sank.
But he didn't wallow for too long. He knew he needed to proceed. The good news is, he had actually saved up a bunch of money and had acquired his home in money. He didn't need to pay rent, but he also knew he could not sit around and twiddle his thumbs. So he chose to purchase a run-down club and fix it up.
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He needed to get individuals in the door due to the fact that the location had actually been shutdown for so long that no one even knew it still existed. Considering his past experience with internet marketing, he knew that the solution was a digital one rather than a paper one. This was early 2013 and Facebook had actually kicked into high-gear.
And it was a hit. He had the ability to reach the ideal people and load the club. Shortly after, he offered it for a big earnings. However it was then that he recognized how he could integrate the power of advertising and affiliate marketing to truly take things to the next level.